If you configure your site correctly and have a breadcrumb trail as part of your site, you can get that trail to display in google, as in the following image :

Having breadcrumbs display in google can really help draw visitors to your site as they will be able to see exactly where they are going. I took a quick look at trying to get this set up :

Matt Cutts from google recently released a video on youtube explaining how you can get your breadcrumbs to register on google, and I followed his advice. So I checked out this website that actually has its breadcrumbs displayed on google — this is what their code looks like:

<p class="breadcrumb">
You are here: <a href="pebble.asp?id=1">Home</a> » <a href="pebble.asp?relid=91">Mobile</a>
» <a href="pebble.asp?relid=1423">Gadget's Phone of the Year</a>
</p>

I think the fact that they used “breadcrumb” as their css class name helped google pick it up. I also think that keeping it separate from your document data, and putting it in your header, will help as well. The best format to use is probably something like [ link > link > link ] or [link » link » link]

Good luck!

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